Žana Goić Petričević is a visionary leadership transformation expert and founder of Bold Leadership Culture, an international consultancy empowering leaders to turn uncertainty into opportunity. With nearly two decades of experience across corporate, entrepreneurial, and coaching roles, Žana helps executives and teams embrace change, adopt bold mindsets, and lead with courage and conviction. Her work spans Europe, the UK, the USA, and the Asia-Pacific region, partnering with global organisations in tech, finance, and professional services. A dynamic keynote speaker and author of Bold Reinvented and Leading on the Edge, Žana is known for her energetic, transparent style that inspires meaningful transformation and bold conversations that redefine what leadership can be.
